Influencers

Discussion Starters

High Int
Teens & Adults
Grades 9–12

In this lesson, students read about three types of influencers: mega-influencers, macro-influencers, and micro-influencers. They discuss the pros and cons of hiring each type to promote a company’s brand.

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Focus

topic-based
4-skills
tend (not) to
interpretive
productive
interactive

Vocabulary

generate
encourage
categorize
reach
stand out
target audience
campaign
exposure
diversity
niche
agent
client
A spinning paper plane
A spinning paper plane